304-876-8222
123 West German Street • Mailing Address: PO Box 327 • Shepherdstown, WV 25443
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Fresh Ideas
May 2009

Antioxidants - are they all equal?
No! Most antioxidants destroy free radicals which cause havoc to our tissues. This is definitely a good thing, but the cutting-edge antioxidant Spin Trap goes a step farther by restoring the balance to unstable molecules which does an even BETTER job of protecting our cells from damage. Look for this powerful ingredient to really take care of your skin!

Lighten that skin!
Minimizing pigmentation and brightening skin tone truly gives a healthy, younger complexion. Choose products with Alpha Arbutin, an ingredient that actually tells the skin to not so aggressively produce melanin ( skin pigment ) instead of just bleaching the skin. Safe to use and really works!

Vitamin C for the skin?
Also known as L-Ascorbic acid, Vitamin C stimulates collagen production and decreases the damaging effects of sun exposure. Look for products in a serum form with at least 10% concentrate as well as packaged in a dark or opaque bottle to ensure stability.

What causes dark circles and puffiness of the eyes?
Puffiness under the eyes occurs when water is retained in the body and eye tissues swell. Dark circles indicate blood vessels or hereditary pigment. Choose eye creams to target these specific problems.

Clever Concealing!
For small, hyperpigmented areas dot on a little concealer and blend in lightly with fingertip. Then most importantly set it with a translucent powder.

Dyeing Eyebrows!
Tinting eyebrows makes a huge difference. Brows very close together bleach two shades lighter to enlarge eyes and open the whole face. If brows are faint darken a shade or two to add definiton. If changing hair color dye brows a few shades darker than your base color without changing tones completely.

What causes that cellulite?
Cellulite is caused by clumps of fat pushing up against surrounding fibrous connective tissue. This condition is NOT directly related to excess weight; it is hormonal. Unfortunately there is little that can be done to prevent it although there are creams and treatments that can offer a smoother appearance.

Paddle that hair!
An oversized paddle brush is perfect for polishing hair or getting short bobs to lie flat. It is also good for blow-drying very long hair because it can grab many strands at a time.

Protect that scalp during hair coloring!
Don't wash hair prior to hair coloring. The hair's natural oils will help protect the scalp from irritation.